Tom Slee took in Facebook's announcement of a new mobile platform and helpfully listed the creepiest statements of Zuckerberg et al.in reverse order here. I won't spoil the winner, but No. 2 seems worth highlighting: "We deliver customers in a really effective way. The mobile apps make it a lot easier." As Slee notes, "That would be you, being delivered."
Of course, commercial media has always worked this way, but one might have hoped that social media would have worked differently, noncommercially, since the content was being produced by the delivered customers and, in fact, the content they create aids in the delivery. Not only does Facebook make you target, it makes you aim at yourself and pull the trigger.