But really, this is not that huge of a problem. The Awl does a good job saying what needs to be said about the piece.
I mean, how hard is it to come up with a unique band name? Armed with only Google, a rhyming dictionary, and an urgency to get a post done, I challenged myself to come up with ten new group monikers for which there were no registered alternatives. It took three minutes.The list he comes up with is worth clicking through to check out.
All that said, the matter of a band name isn't something insignificant. It's arguably as important as the music itself. There are lots and lots of bands, and if some can be ruled out by virtue of having terrible names, then they will be. Rare are the bands that are better than their names: Spoon is the only one I can think of off the top of my head right now. But legion are the bands with bad names that stink.